LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear TV networks have long been recognized as traditional television models, relying on scheduled programming via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV networks and streaming service